Overview

WHY THE POCKET MBA FOR PHYSICIANS?

Whether you are working in a large hospital, a community health center, a research lab or are in private practice, today's physician must do so much more than simply deliver medical care. Healthcare is a business. If you want to play a major role in determining the direction of that business, how it operates and how it impacts you and your patients, you need to understand how it works and how to manage it. You need to understand budgets and finance and accounting. You must be able to navigate the complex reimbursement procedures of insurance companies and the federal government. Beyond that, you need a basic understanding of operations management, organizational behavior, marketing and strategy.

The knowledge and skills you gain will allow you to actively impact your environment. Rather than responding to pressures imposed from without you will become an active agent for positive change, positive for you and for your patients. In today's world these skills are increasingly necessary for work satisfaction as a successful physician.

Now, more than ever, physicians must be able to work in interdisciplinary teams with individuals who possess different specialties, demeanors, and work styles. They must be able to understand technology and how technology can simultaneously increase efficiency and the quality of patient care. Training in the medical profession is provided predominantly by other physicians, and this is effective in regard to clinical practice. The Pocket MBA for Physicians takes the best of the lessons from the health industry and other business arenas, and provides a uniquely powerful set of tools and skills with immediate applicability in the medical profession.

Our curricula also recognizes the specific challenges faced by physicians in employed practice and private practice, in various organizational and economic situations both domestically and internationally.